TRAINING SHOULD MAKE YOU BETTER
you train because it makes your life better - not to wreck your body.
so we make fuel that works with you,
not against you.
built for everyday use and consistency, not just race day.
batch 01 · launching in October
YOU SET THE STANDARD.
WE FUEL THE WORK.
YOU SET THE STANDARD.
WE FUEL THE WORK.
whole-food endurance gel
made with organic ingredients.
TRAINING SHOULD MAKE YOU BETTER.
you train because it makes your life better.
not to make your body feel worse in the future.
so we make fuel that works with you, not against you.
built for everyday use and consistency, not just race day.
THE HONEST COMPARISON
could you explain every ingredient
in your current gel?
CONVENTIONAL GEL
the industry standard - ingredient list
MALTODEXTRIN
a rapidly digested carbohydrate used in many sports gels. it can be effective fuel, but some athletes prefer different carbohydrate sources and shorter ingredient lists.
Rapid carbohydrate source
SODIUM BENZOATE
a preservative used in some packaged foods. under certain formulation and storage conditions, benzoates and vitamin C can contribute to benzene formation.
Preservative
SUCRALOSE
a high-intensity sweetener that adds sweetness without providing meaningful carbohydrate fuel.
Non-fuel sweetener
MALIC ACID
an acidulant used to create tartness and sharpen flavour. tolerance during exercise varies by athlete and dose.
Added acidulant
POTASSIUM SORBATE
a preservative used to control mould and microbial growth in packaged foods.
Preservative
NATURAL FLAVOUR & COLOUR
a broad labelling term that can cover many flavour or colour compounds; the exact composition is not always listed on pack.
Less transparent
XANTHAN + OTHER GUMS
thickeners and stabilisers used to control texture. some athletes find certain formulations harder to tolerate, while others do not.
Tolerance varies
ACESULFAME K
a high-intensity sweetener that adds sweetness without providing meaningful carbohydrate fuel.
Non-fuel sweetener
CITRIC ACID
an acidulant commonly produced by fermentation and used for tartness and preservation. tolerance during exercise varies by athlete and dose.
Added acidulant
9+
ingredients
most you can't explain
2THRV WHOLE FOOD GEL
ingredients your grandma would use
ORGANIC MAPLE SYRUP
a whole-food carbohydrate source that naturally provides glucose and fructose for exercise fuel.
Carbohydrate source
ORGANIC MEDJOOL DATES
a whole-fruit carbohydrate source paired with maple syrup to deliver the gel's carbohydrate target.
Whole-food carbohydrate
ORGANIC MIXED BERRIES
strawberry, blueberry and raspberry provide real fruit flavour, colour and naturally occurring polyphenols.
Real flavour + colour
ORGANIC LEMON JUICE
natural acidity that balances sweetness, supports flavour and helps with preservation.
Natural acidity
CELTIC SEA SALT
250mg sodium per gel to help replace sodium lost in sweat, supplied by celtic sea salt.
Sea-salt sodium
5
ingredients
all of them food
based on publicly available ingredient lists.
shop natural whole-food gelFIVE INGREDIENTS.
nothing nasty.
fast carbs your body can use straight away.
slow-release fuel to help energy last longer.
real fruit for taste, flavour and colouring. also antioxidants.
natural preservative. cuts sweetness and keeps the flavour fresh.
helps replace sodium lost through sweat.
a better way to fuel.
maple syrup provides fast carbs your body can use immediately, while medjool dates add slower-digesting carbs that help sustain energy over time so you don't crash.
helps replace sodium lost through sweat during longer efforts. no synthetic electrolyte blend. no filler.
naturally achieved through ingredients, ratio may vary slightly. using both carb pathways helps increase carbohydrate absorption and reduce the risk of gut overload during endurance efforts.
a better way to fuel.
maple syrup provides fast carbs your body can use immediately, while medjool dates add slower-digesting carbs that help sustain energy over time so you don't crash.
helps replace sodium lost through sweat during longer efforts. no synthetic electrolyte blend. no filler.
naturally achieved through ingredients,
ratio may vary slightly. using both carb pathways helps increase carbohydrate absorption and reduce the risk of gut overload during endurance efforts.
Founder Club now open
be part of
Batch 01.
we're not trying to please everyone. we built this for people who refuse to compromise on what goes in their body, even on race day.
Founder Club spots
85/200
Early access. big benefits.
Inside Founder Club
what you get
Founder perk
$10 Founder Credit on your Batch 01 order
Founder perk
first 50 orders receive the First Run Edition hat
Founder perk
early access before public launch
Founder perk
eligibility for early product testing
Founder perk
5 lucky members receive additional rewards
80+
Founders in
4.7k+
Following
01
Batch dropping
your body during the race
that feeling
at
km 30.
TAP THE MARKERS AND SEE WHAT HAPPENS.
INTERACTIVE RACE AUDIT
WHAT BREAKS FIRST IS NOT ALWAYS YOUR LEGS.
KM 0 · GUT: OPTIMAL
everything still looks fine.
WHAT IS HAPPENING
your gut still has full blood flow, full control, and plenty of margin. at this point, almost any gel can seem fine.
WHAT THAT MEANS
early race comfort proves almost nothing. a bad fuel only gets exposed once the body is under load.
GUT BLOOD FLOW
100%
this is why runners think their fuel works. the test has not started yet.
conventional gels get a free pass here. cleaner fuel matters later, when your gut stops being so forgiving.
GUT BLOOD FLOW
100%
most fuels look good before the stress starts
KM 10 · GUT: WATCH IT
still under control.
WHAT IS HAPPENING
blood flow is already shifting away from the gut and toward working muscles. digestion is still working, but your margin is smaller now.
WHAT THAT MEANS
ingredients that felt harmless at the start now have less room to hide. this is where poor fuelling starts loading the problem.
GUT BLOOD FLOW
80%
still calm on the surface. less forgiving underneath.
most runners still blame themselves here. the truth is the fuel strategy may already be working against them.
GUT BLOOD FLOW
80%
the problem can start before you can feel it
KM 20 · GUT: PRESSURE
this is where things start to shift.
WHAT IS HAPPENING
with less blood reaching the gut, your body has less capacity to process repeated gels, sweetness, fillers, gums, and preservatives.
WHAT THAT MEANS
this is when heaviness, sloshing, bloating, or that “something feels off” moment usually begins. not because you are weak. because the system is under more stress.
GUT BLOOD FLOW
60%
less blood flow means less tolerance for junk.
this is where cleaner ingredients start separating themselves from conventional gels. less noise. less friction. less chance your fuel becomes the problem.
GUT BLOOD FLOW
60%
this is where bad fuel starts asking questions
KM 30 · GUT: STRESS ZONE
the cramp.
now it shows.
WHAT IS HAPPENING
gut blood flow is now heavily reduced. every repeated gel asks more from a digestive system that has less and less capacity available.
WHAT THAT MEANS
this is where cramping, nausea, bloating, flavour fatigue, and that “i cannot take another one” feeling start becoming obvious.
GUT BLOOD FLOW
40%
this is where bad fuelling stops hiding.
when your fuel is built from fewer, cleaner ingredients, there is less for your gut to fight while you are trying to race.
GUT BLOOD FLOW
40%
this is where runners blame themselves instead of the fuel
KM 40 · GUT: CRITICAL
your gut is now the limiter.
WHAT IS HAPPENING
blood flow is low, tolerance is low, and repeated doses of hyper-sweet or synthetic fuel are much harder to absorb cleanly.
WHAT THAT MEANS
you are still trying to fuel, but your body is no longer taking it the same way. this is why late-race gels often feel useless, sickly, or impossible.
GUT BLOOD FLOW
25%
late-race fuelling is no longer just about carbs. it is about tolerance.
the cleaner the input, the better your chance of still being able to take fuel when it matters most.
GUT BLOOD FLOW
25%
late-race fueling fails when tolerance fails first
KM 50 · GUT: SHUTDOWN
you are still taking fuel.
it is barely landing.
WHAT IS HAPPENING
the gut is deep under stress, blood flow is minimal, and your ability to process repeated fuel is heavily compromised.
WHAT THAT MEANS
this is the point where runners think they “fell apart.” often the truth is simpler: the fuelling system stopped working before the legs did.
GUT BLOOD FLOW
15%
what works at the finish is what still works under maximum stress.
that is the whole point of 2thrv: fuel built to reduce friction when your gut has the least room to deal with it.
GUT BLOOD FLOW
15%
when the gut stops cooperating, the race usually goes with it
answers. before you ask.
2THRV is a performance brand built for people who train consistently and think long term.
we believe you should not have to compromise your health to perform well. our products start with real, organic ingredients and are designed to support the work athletes repeat week after week.
many endurance products prioritise performance, portability and shelf life.
because athletes use fuel repeatedly, we wanted a food-first option with a short, familiar ingredient list.
it is for runners, cyclists, triathletes and everyday athletes who train regularly and care about what is in their fuel.
if you want 30g of carbohydrates and 250mg of sodium from five familiar ingredients, this brand was built with you in mind.
many endurance gels use highly processed carbohydrate sources, sweeteners, acids or stabilisers.
2THRV starts with five familiar food ingredients and builds the carbohydrate and sodium targets around them.
maple syrup and dates both provide carbohydrates for exercise.
together they help deliver 30g of carbohydrates per gel from familiar food ingredients.
because we are building it in public.
2THRV started from a real problem many athletes experience with traditional gels. we test, share feedback openly and improve the product with our community. no paid hype, just real people using it in training.
carbohydrate needs vary with duration, intensity, body size and training.
one 2THRV gel provides 30g of carbohydrates. build and practise a plan in training, and seek qualified sports-nutrition advice for individual targets.
GI symptoms during endurance exercise have many causes, including intensity, hydration, carbohydrate dose and individual tolerance.
2THRV uses five familiar food ingredients with no artificial preservatives, sweeteners, colours or flavours.
test any fuel in training before race day.
quality issue support
damaged, defective or incorrect? we will make it right.
free shipping on $150+
fast delivery across Australia.
made with organic ingredients
organic where it counts. real food throughout.
no artificial additives
no artificial preservatives, sweeteners, colours or flavours.